We all use music streaming services to listen to our music, but when it comes to discovering remixes to our favorite songs, we might find that this is harder than expected. What we really want is to jam out to a continuous track featuring some of our favorite songs like we dance along to in the club.
While SoundCloud is probably your best bet for this based on your music preferences, we can't help but wish we had our own DJ-spinning skills to create the exact mix we want to hear.
Now, there is a platform that allows users to create their very own music video mash-up featuring the artists and songs they like. The best part is that you don't need any previous DJing experience.
Why simply watch a music video when you can be a part of it?
Created by the interactive entertainment and advertising company Interlude in collaboration with Warner Music Group, Clash Up is an interactive music expereince that allows the user to create a one-of-a-kind mix as if they were a professional DJ using just a few clicks.
A "clash up" works by having the user choose which artist they want to start and end with, which is the starting off point to creating their unique track.
"It's kind of like the concept of six degrees of separation," Cristina Fuser, director of product marketing at Interlude, told Tech Times. "It [Clash Up] allows you to go from one artist to the other by choosing different artists along the way from different decades, different genres and mixing all of those songs together."
As the first music video plays, the user must choose the next artist to include in their mix from a list of three, which will eventually lead to that final artist.
With each choice, the user is presented with a factoid Pop Up Video-style that reveals how these two artists are related.
Both the music video and the songs will change and blend together with each different song chosen as the track evolves. The user is then presented with three different song options from the final artist to finish with. As a result, each song will come out with a unique sound.
Who would've known that Biggie and the Flaming Lips would blend together so well?
The mash-up can then be shared on social media or Interlude's consumer platform that serves as a hub for interactive content called Eko, which launched this month and is free to join.
Interlude was founded by Israeli rock star Yoni Bloch, as he wanted to make music videos more interactive by giving the viewer the choice of what to explore. Artists that have launched these types of music videos on the platform include Bob Dylan, Led Zeppelin, Cash Cash and Wiz Khalifa.
"We realized there is actually an appetite for people like you and me for content that lets you step into the entertainment," Fuser said.
Since the company has a partnership with Warner Music Group, Clash Up provides a way for the label to get a fresh spin on older music videos. Clash Up is aimed toward the curious and adventure-seeking millennial who loves all types of music.
"Everything is responsive at this point except for videos," Fuser said. "Videos are the same everywhere, but in this case, the video responds to the choice that you make, the preferences that you have — whichever mindset you might be in at that point in time. If you watch the same video tomorrow, you might make completely different choices."
Choose your own music video adventure using Clash Up on Interlude's Eko platform when it launched on Thursday and start creating your very own DJ mixes.
