Apple launched a new ad that focuses on the company's eco-friendly data centers in time for the celebration of Earth Day 2016.
Aptly titled "iMessage - Renewable Energy," the new ad starts off by highlighting that every time users send a message and type an emoji, all of it goes to the company's data centers. The company also notes that its data centers are being powered by 100 percent renewable energy. These include solar, wind, hydroelectric and natural gas.
Apple's data centers receive tens of billions of iMessages every day. By using green energy, Apple says that every iMessage sent showcases the user's own way of sending some love to Earth.
Part of Apple's green energy initiative is the launch of an environmental corporate responsibility movement, which aims to support the recycling of materials that are gathered from the company's older devices.
Apple said that after gathering a number of its older devices, the company managed to amass up to 61 million pounds of aluminum, glass and steel, as well as a number of various industrial materials.
Likewise, Apple said that it successfully gathered as much as 2,204 pounds of gold.
While speculation says that part of the amassed 2,204 pounds of gold reportedly came from the gold version of the Apple Watch, it also seemed unlikely that customers would think about recycling their wearable after spending north of $10,000 and then using it for just one year. According to the claim of experts, the gold version of Apple Watches contains more than 50 grams (1.8 ounces) of 18-karat gold.
"We take the same innovative approach to the environment that we do with our products," says Apple. "We're creating new solar energy projects to reduce our carbon footprint. We're switching to greener materials to create safer products and manufacturing processes. We're protecting working forests and making sure they are managed sustainably. We're even creating a more mindful way to recycle devices using robots."
Apple also points out that 93 percent of the company's energy came from renewable resources, a figure that it successfully reached in 2015. Its data centers that are spread across the globe run on 100 percent renewable energy, allowing the company to power billions of sent iMessages, Siri-generated responses and iTune-downloaded songs.
Apple's new ad comes just one week after the company's brick-and-mortar stores changed the leaf portion of its ubiquitous Apple logo into green to highlight Earth Day celebration, something that it's been doing as part of a company tradition.
Similarly, Apple also launched a special "Apps for Earth" section on the App Store, which featured 27 apps for sale. Apple said that it will share the proceeds with the World Wildlife Fund.
To learn more about Apple's eco-friendly data centers, check out the video below.
