Amazon has rolled out three more colors for the $50 Fire tablet line, along with a bigger 16 GB model at $70.
The company created quite a stir when it first introduced the budget tablets in the market last year and, with the new additions, it only seeks to expand its already large consumer base that remains quite untouched by big players like Apple.
In addition to the basic black model, the $50 Fire tablets are now available in magenta, blue, and tangerine, but the storage option still remains 8 GB. However, with the launch of its latest model, Amazon has made it possible to upgrade to 16 GB at only $20 more. This is especially to tap the market who wouldn't want to jump directly to a $150 Fire HD 8 or a $230 Fire HD 10 tablet just for an increased storage and choice of colors.
Like before, the $50 additions will also run on 1.3-gigahertz quad-core processor and come with a 7-inch IPS display, front and rear cameras, and an 8 GB storage that can be expanded to another 128 GB through the memory card slot. While the new devices will obviously support all Amazon features like Amazon FreeTime, X-Ray and a host of songs, videos, apps, and games available at the Amazon library, they will also run the updated Fire operating system that houses new features like "Blue Shade," specially designed for bedtime reading.
Meanwhile, the Fire Kids Edition has also undergone an upgrade, with a new 16 GB model priced at $120. With the 8 GB device still intact at $100, the new model is completely its money's worth as it comes with a kid-proof case and a two-year insurance coverage plan, at just $20 more.
The new devices go live on Amazon from April 22. So, head straight to the Amazon online store to get your hands on the new Amazon Fire tablets and the Fire Kids Edition.