Google's search engine platform, Google Search, will soon be incorporating an intuitive television (TV) listing feature to searches involving TV programs.
Last year alone, Google claims that online searches for TV shows performed on its search platform increased to 55 percent.
Up until now, a Google Search of TV titles gives the user a list of related Web pages and detailed info on the program, sans its schedule.
Information listed will usually give a brief overview of the TV show's plot, cast, characters and related TV programs, as well as which online distributors provide a copy.
In a coming update, Google will be adding a new feature that automatically lists schedules of a TV program whenever a TV title search query is entered.
The Google Search engine will presumably load a page of TV listings after determining that the query is in fact a TV program or film. An option, "Edit Provider," will then automatically load to ask users to specify what TV subscription they have. This fine-tunes the engine's results to accurately display the broadcast time based on the user's network provider.
This feature directly adds Google as one of the competitors in online TV Guide providers such as IMDb, according to reports.
Aside from offering live TV Listings, Google also announced tweaked features for online advertisement companies.
The company's ad handler, DoubleClick, now has a Dynamic Ad Insertion feature that smartly arranges ads based on its target market.
Advertisements have been personalized in such a way that individual small screen streams will now have adjusted relevant ads that seemingly function like those seen on modern television sets.
"That means, [Google is] able to honor competitive separation — so two automotive ads don't appear in the same commercial break — and other rules like making sure an alcohol and children's cereal ads don't appear in the same commercial break," the company explains.
New ad companies like Cablevision, MCN and Roku have partnered with Google and launched with said feature.
An in-depth video can be viewed below for DoubleClick's Dynamic Ad Insertion:
