Kellogg's wants to take its customers to ancient Egypt to eat breakfast beside Cleopatra, thanks to its developed virtual reality experience.
The American food company has decided to use VR technology in its bid to promote its Ancient Legends cereal, particularly during the product's launch in the United Kingdom.
The VR experience allowed consumers to taste the company's newest product while being transported back to ancient Egypt and eat cereal next to the 3,000-year-old Egyptian queen (how innovative!).
Kellogg's used the Oculus Rift DK2 headset plus Razer's Hydra controller that's attached to a spoon during the virtual cereal testing.
Inside the VR experience, consumers are sitting at a table alongside none other than Cleopatra, who is, of course, eating Ancient Legends cereal as well. In front of the users is a bowl of cereal, too.
So what's the connection between Cleopatra and the cereal? Well, the Ancient Legends cereal is actually packed with ingredients that were well-liked during the time Cleopatra reigned in Egypt, particularly in the first century BC. These include flax seeds, spelt, chia and quinoa.
"Ancient Legends is a huge investment that Kellogg's has committed to across Europe, and we're already seeing fantastic sales results here in the UK," said Ruth Gresty, the Ancient Legends marketing manager. "We expect Ancient Legends to join the pantheon of Kellogg's best loved brands, with the same level of public recognition as Special K, Rice Krispies and Corn Flakes."
Rumor has it that the company has allotted a huge marketing budget in the UK for the Ancient Legends, which is said to be in excess of $10.5 million.
At any rate, Kellogg's move to take advantage of what VR technology has to offer just shows that VR is increasingly becoming more popular in different fields. In this case, the company is using VR as its tool in promoting its most recent product.
In the meantime, Kellogg's also pushed out a 360-degree video on Facebook showing what breakfast with Cleopatra feels like.
Let us know in the comment section below your thoughts regarding the way companies use the VR technology in marketing their newest products.
