Secretive Florida-based startup Magic Leap Inc. has released on April 19 its newest footage showing off the potential of augmented reality and how this upcoming wearable technology will benefit users down the road.
Uploaded via YouTube, this more than two-minute video with the title "A New Morning" demonstrates how users might see when wearing the startup's headset, which it has yet to showcase to the public.
Set inside an office, we see a list of notifications from a slew of applications like YouTube, Gmail and, yes, Snapchat. While we have already known that Alphabet Inc.'s Google is among the investors of the company, which explains why we see some Google-owned apps in the teaser video, we do not know yet if Magic Leap has inked a deal with Snapchat.
We have also seen an image of the sun hiding behind a cloud with words "Sunset 7:40." Then a message of the user's daughter shows up, asking her dad to get a glimpse of her Mt. Everest project. Upon opening up the attached project, the user was shown a three-dimensional map of Mt. Everest rising from the desk plus the timeline of prominent climbers.
The YouTube video likewise shows how ecommerce will be like, with the use of Magic Leap's new system. Upon selecting a shoe on display, the item is then enlarged as a three-dimensional product right on the desk.
This somehow demonstrates how the company's new technology, which it calls "Mixed Reality Lightfield" will soon change the way users shop on the Web by providing an interactive experience that is not yet offered at this day and age.
Another interesting part of the video is the school of jellyfish swimming across the room as if they are in real water.
"No special effects or composting were used in the creation of this video (except for this text)," the video says.
What's lacking in the video, though, is the explanation on how this new technology will work and how users will operate the wearable device.
However, a report from Wired offers a few hints as to how this technology functions.
"The user sees the outside world through the glass, while the virtual elements are projected from a light source at the edge of the glass and then reflected into the user's eyes by the beam-splitting nano-ridges," says the report.
The startup has already raised almost $1.4 billion on a $4.5 billion valuation. To date, it already has more than 500 employees.
We have yet to know how much the device is going to be priced and when it will see the light of day.
TechTimes reported last month regarding another concept video uploaded by the company, hinting of amazing gaming experience in the future.
Watch the video and let us know your thoughts in the comment section below.
