Apple's Chief Design Officer Jony Ive, together with his team, has created an exclusive 12.9-inch iPad Pro, iPad Pro Smart Cover, plus an Apple Pencil holder that will be sold as part of the fundraiser to help in the efforts for the London Design Museum relocation.
The iPad Pro will be auctioned off at an estimated value of £10,000 - £15,000 ($14,202 - $21,303). The "Time for Design" live auction kick starts on April 28.
Chromed with bright yellow dye, this iPad Pro designed by the Apple Design Team stands out among other Apple's typical color lineup of Rose Gold, Silver, Space Gray and Gold. Its yellow shade proves to be brighter and lively as opposed to the Gold iPad Pro.
The iPad Pro Smart Cover comes in blue French leather, while the orange Italian calf leather used to craft the Apple Pencil Holder cannot be missed.
All these products are for the exclusive use of the Design Museum. Stamping its exclusivity are the words "Edition 1 of 1" that were etched on iPad Pro's back surface, and Smart Cover's interior surface.
Ive is no stranger to Design Museum, for he received the museum's inaugural "Designer of the Year" award in 2003 for designing iMac. He likewise showcased a mobile prototype at the museum in 1990.
It is also not the first time that Apple and Ive donated exclusive items for charity purposes. In the past, Ive also created solid gold EarPods and a red Mac Pro for charity auctions.
Aside from Ive, other prominent designers and collectors around the globe have also showed support for the Design Museum's fundraising campaign. These include the Zaha Hadid Foundation, which donated three "Mercuric" collection tables; Ron Arad, who pledged his striking and stainless steel "D-sofa"; and pop-philanthropist Bono, who has given up his Gretsch "'Irish Falcon" guitar for the fundraiser.
And for all these collective efforts, Design Museum curator and auction co-curator Deyan Sudjic could just be so overwhelmed.
"We are extremely grateful to the friends of the museum who had donated such outstanding pieces to help us fulfill our ambition of creating one of London's most important new cultural sites," Sudjic told Wallpaper.
Apart from the one-of-a-kind Apple iPad Pro, there are still 38 lots to be auctioned. The Design Museum has partnered with Phillips to make this charity event possible. The auction, which main purpose is to raise funds for the museum's relocation in Kenningston, will be held in Berkeley Square.
