Nintendo's first made-for-mobile game, Miitomo, is proving to be quite a success.
Crazy popular in Japan, where it topped 1 million users in just the first three days, the app picked up more steam as it became available to us across the Pacific.
With over 1.4 million downloads within the first four days of its launch in the United States, the app currently has garnered up to 4 million users since then.
It's not a flop or a one-hit-wonder either. People who have downloaded the app are continuing to use it regularly. In fact, of the total number of users so far who have the app, about 25 percent of them are coming back to play and socialize on it every day.
Yes, that's right. Nintendo's quirky social media game based on Q&A-like interaction using lifelike avatars draws in about 1 million players daily.
"Miitomo currently has 4 million monthly active users (MAU) and about 1 million daily active users (DAU). That makes the game almost the same size as the country of New Zealand! An average user on a typical day has two to three sessions with a total of 7-8 minutes spent in the app," shares SurveyMonkey.
Similar to Glu's Kim Kardashian, Zynga's The Ville and even EA's classic cult-hit The Sims, Nintendo's Miitomo involves players creating Miis that interact with other Miis created by other players around the world. They can also dress up the Miis, too.
People are still divided as to what Miitomo actually is. Is it a game? Is it a social media network? But the numbers don't lie, and whatever it is, it's also making a pretty penny for Nintendo, too.
Miitomo is free to download and try, but in-app purchases also allow players to customize their Mii characters and make them stand out. This also ensures that players do come back for more of the game (which they apparently do). Those who end up paying for more stuff for their Mii in Miitomo shell out as little as $0.99 for 1,000 Miitomo coins or as much as $49.99 for 67,500 Miitomo coins.
So far, according to SurveyMonkey's estimates, Miitomo is pulling in as much as $40,000 per day between iOS and Android. That amounts to a whopping $280,000 in in-app purchases sales every week.
