If you want to take a break from the U.S. elections drama, then here's something for you. Help pick the newest peanut M&M's flavor and possibly win $100,000.
To celebrate Mars, Inc.'s 75th anniversary, the makers of M&M's wants all its U.S. fans to participate in the Vote Flavor campaign. It is the first time in the company's marketing history to let the consumers choose which next peanut variant should be added to its line.
The new flavor candidates - coffee, chili, and honey - are pre-selected based on their strengths.
"Coffee, America's #1 flavored beverage, had the highest overall purchase intent in quantitative testing; chili, the 'sweet heat' top-five flavor trend in 2015, was a leading flavor concept in focus groups," says Mars.
Those who wish to join can taste these new flavors in several stores around the country and cast their vote through texting "VOTE" to 87654, after which they will receive the steps on how to proceed. Avid social media users can join through Facebook.
The voting runs until June 17, 2016 and all submissions are treated as raffle entries.
D.L. Blair Incorporated, a Sweepstakes specialist and the campaign's judge will draw the winner. The grand prize winner will receive $100,000, a three-day trip for two to New York with free accommodation, $750 check and the bragging rights of being called "Official M&M's Taste Tester."
Winners will be notified through email, mail, and telephone.
However, before you hit your local stores, know that the raffle is open only to American residents who are 13 years old and above by the time of participation. It is not open to company affiliates, partners, employees, and their immediate families.
Launched in 1941, M&M's has recently adopted GMO labeling on products, which is a significant move considering that it is one of the world's best-selling candies, earning $1.8 billion in 2007.
For its continued success, the Flavor Vote campaign is the perfect opportunity to say thank to their loyal fans.
"At Mars Chocolate North America, we know M&M's would not be the brand it is today without our fans," said Tanya Berman, brand director.
To further entice you to join, here's a delicious teaser.
