Google's line of products tailored for business is being rebranded from Google Enterprise to Google for Work.
Google made the announcement through a post by the company's Executive Chairman, Eric Schmidt, on the Google's official blog.
"We never set out to create a traditional "enterprise" business-we wanted to create a new way of doing work. So the time has come for our name to catch up with our ambition. As of today, what was called Google Enterprise is now, simply, Google for Work," Schmidt wrote on the blog post.
Google rebranded Google Enterprise because the term generally refers to large companies. The company wanted to make the brand more appealing to smaller business and to clear up confusion on who can use the products included in Google's business line, so the name was changed to Google for Work.
"This is one of the big growth opportunities for Google and this kind of branding, the investments that we're making in the product, reflects some of that," said Google for Work president Amit Singh.
Google launched the Enterprise unit 10 years ago, already at the time planning to have different offerings compared to its competitors by focusing on cloud-based services.
Today, according to research company Gartner, around 12 percent of the Enterprise market has a focus on cloud-based office applications, with Google owning between 25 percent and 33 percent of the market share. Microsoft is by far Google's biggest competitor in the space.
"This business feels like it's been Microsoft's business to win or lose," said Gartner's Tom Austin. "Google has given them a run for their money. They are bringing great innovation in the market that we haven't seen before."
One innovation that was spearheaded by Google was Google Docs, which lets several people access and work on a document at the same time. Google also developed a way for companies to be able to access uploaded documents on any Internet-connected device.
According to Singh, the words "for Work" will be added to the end of all the Google services sold to businesses, such as Google Maps for Work, which he said is much simpler to explain to potential clients.
Tech companies are increasingly becoming aware of the potential of the enterprise market, with recent moves tailored to establish a firmer hold in the market.
Apple, for example, has partnered with IBM to increase the tablet computer adoption rate in businesses. Apple believes that the low usage of tablet computers in enterprises presents a good opportunity for Apple to reverse the recent decline in sales of the company's iPad.
