Budgets may thin and patience may wane as app submissions repeatedly fail to impress Apple, but now the tech giant has sliced up a pie chart revealing where outcasted iOS apps go wrong.
The "Common App Rejections" page now compliments the app review guidelines on Apple's developer's site, encouraging developers to examine and learn from the common pitfalls apps encounter.
"Before you develop your app, it's important to become familiar with the technical, content, and design criteria that we use to review all apps," says Apple. "We've highlighted some of the most common issues that cause apps to get rejected to help you better prepare your apps before submitting them for review."
The top 10 reasons apps were dismissed accounted for 58 percent of the total number of App Store rejections. The other reasons for rejection each accounted for less than 2 percent of the total cases of App store refusal.
Topping the list of the most common reasons iOS apps are rejected, approximately 14 percent of submissions don't include enough information. Roughly 8 percent were rejected because they had obvious bugs, 6 percent were dismissed for violating licensing agreements and 6 percent were turned down because user interfaces were "less than very good."
"Your app should be engaging and useful, and make the most of the features unique to iOS," says Apple. "Websites served in an iOS app, web content that is not formatted for iOS, and limited web interactions do not make a quality app."
Irrelevant descriptors and misrepresentations each accounted for 5 percent of the top 10 reasons for App Store rejections, while naming confusion and placeholder text each made up 4 percent. Inappropriate ratings accounted for 3 percent and incomplete software made up the final 2 percent of Apple's top 10 reasons for app rejections.
Other reasons for App Store rejection included the conception of apps that had fleeting value, the improper usage of advertisement platforms and the inclusion of broken web links.
Unlike music and books, apps in Apple's flourishing App Store are held to a much higher standard, according to Apple. The tech company says its guidelines for app review are live and subject to change.
"We view Apps different than books or songs, which we do not curate," states Apple. "If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical App. It can get complicated, but we have decided to not allow certain kinds of content in the App Store."
