Creating time-lapse videos is not something new, but Instagram is revolutionizing how users can take videos and combine them into uber time-lapse video imagery with its new app, Hyperlapse.
Within hours of its launch, the app jumped to the top of app rankings as hundreds of thousands of users wanted to get their hands on the new app and try it out for themselves.
Although the app does not give any real new features, it has garnered much attention due to its unique, cool functionality and experience for the user. It has only one feature and one button and allows the user to adjust the speed of the time-lapse after taking the images.
Instagram's Editorial Director Pamela Chen says Hyperlapse allows photographers to showcase their images in a new manner that delivers the creativity users have wanted.
"Visual stories, by nature, have always been about compressing time into a moment, whether it's photography, video, painting, sculpture," says Chen. "As visual storytellers, we try to distill all these full-life experiences into moments that reveal who we are. Photographers, in particular, specialize in these ways of seeing, these moments, these fractions of a second -- one frame, one image is 1/25th of a second. And that one frame gives us a taste of what that entire experience was like. When you think about it that way, Hyperlapse is another way of seeing. And I think it really does unlock a new gateway into what these new moments can be and consequently have a huge impact on how we can tell visual stories."
The overall goal of Hyperlapse is to make time-lapse videos easier and more functional. It allows users to use previously taken footage to deliver unique and compelling time-lapse video, and lets users speed up or slow down the lapse using any smartphone.
Time-lapse "has long been this highly technical endeavor that requires specialized equipment, and even for versatile photographers, it has always been something that you have to drop everything else you were working on to get one clip right," says Chen.
With the successful social media brands Instagram and Facebook behind the new app, it is likely to earn even more traction in the sector.
Making the app more open to all users, there is no need to sign up for an Instagram account as anyone can use the app, Tech Times reports.
