Mark Zuckerberg recently posted a statement on his Facebook page in which he advocates for values such as hope, empathy and understanding.
The message from the Facebook leader follows a surge in global terrorist attacks, the last of which hit Lahore, Pakistan. Zuckerberg's post appeared on the social media platform a few hours after its Safety Check function suffered a hiccup, sending Safety Check notifications to users in Europe and the U.S.
Quite a number of people who were far from the affected zone received messages from Facebook, asking them to confirm that they are safe and sound.
Mashable asked Facebook about the glitch in its Safety Check system, and the response was apologetic.
"We worked to resolve the issue and we apologize to anyone who mistakenly received the notification," a spokesperson declared on behalf of the company.
Zuckerberg did not address the issue in his own statement, but mentioned that his company deployed the Safety Check following "acts of terror," commenting about recent attacks in Turkey and Belgium.
He notes that he empathizes with the large number of victims from the Sunday's bombing in Pakistan and that the only way to build a better world is to connect better and more deeply with others.
"The only sustainable way to fight back [...] is to create a world where understanding and empathy can spread faster than hate," Zuckerberg says.
In November last year, Facebook took serious flak for activating the Safety Check after the Paris attacks, but forgetting/ignoring to do so after the Beirut terrorist strike. Following the incident, Zuckerberg promised that the service will go live in more "human disasters."
The Sunday post from the Facebook leader underlines his commitment to shifting his public persona from profit-focused tech business leader to humanitarian issues activist.
It is not the first time when he addressed discrimination policies, either.
Late last year, Facebook's CEO was one of the public figures who stood by the Muslim community. In the aftermath of the San Bernardino shootings and outrageous declarations from Donald Trump, he assured Muslims in America that "we will fight to protect your rights and create a peaceful and safe environment for you."
Just as a reminder, Donald Trump publicly declared that should he become president, he will move to enforce a ban on Muslims entering the United States.
