Never one to pass up on a great advertising campaign, Taco Bell has just unveiled their latest attempt at grabbing the public's attention by announcing an opportunity to win a lifetime supply of Taco Bell food.
The "Everlasting Dollar" campaign consists of eleven $1 bills with specific serial numbers that are in circulation in eleven North American cities: Los Angeles, Chicago, Nashville, Detroit, San Diego, Las Vegas, Seattle, Raleigh, North Carolina, Miami, New York and Richmond, Virginia.
"We didn't want to make people buy something at Taco Bell for a chance to win," said Taco Bell's digital marketing and social media lead Nick Tran.
The emphasis on the 'dollar' for this campaign is to help promote Taco Bell's new dollar menu, which includes 11 items that all cost $1 apiece. When compared to other Fast Food dollar menus that include items of varying costs -- not all at $1 exactly -- every item on Taco Bell's menu is in fact, $1.
If you count yourself as somebody who enjoys scavenger hunts or just loves Chalupas too much to let this opportunity pass you by, you can increase your chances of finding the dollar by staying updated.
Until all of the dollar bills are found, Taco Bell will be releasing a video each day identifying the serial number of the bill released in a particular city. The exact locations of where the dollars are distributed within the specified city are not known, but it has been confirmed by Tran that they will not be circulated at Taco Bell locations.
The 'lifetime of free Taco Bell' is actually a $10,000 gift card and is based on their statistics of average Taco Bell consumption. Currently, Taco Bell customers spend an average of $216 per year. At this rate, a $10,000 gift card would last you 46 years.
If you find yourself as one of the lucky winners of the Everlasting Dollar campaign, do NOT lose that gift card!
Find out the full details and stay updated on the serial numbers over at the Everlasting Dollar campaign page.
