The United Nations has appointed Angry Birds character leader, "Red" as its honorary climate change ambassador. On Friday, the agency chose the said character to inspire people to perform actions for the good of the climate and to achieve a sustainable and happier future for humanity.
Red's delegation is part of U.N.'s new campaign to create a direct connection between climate change management and people's happiness and well-being. Such partnership is in line with the International Day of Happiness, which will be held on Sunday.
Why Red?
U.N. Secretary General Ban Ki-Moon says the Angry Birds have brought delight to millions of people all over the globe, and now, the characters are going to help make the world a better place.
"We are proud to give Red a reason to go Green," says Ban. He adds that there is no better way to represent the International Day of Happiness than to have U.N.'s newest animated ambassador increase public information about the importance of giving attention to climate change.
The Campaign
The U.N. Development Program and U.N. Foundation have partnered with Sony Pictures Entertainment for this campaign, which urges people all over the world to make the Angry Birds happy through climate actions. The campaign pushes people to share their photos and pledges on social media and use the hashtag #AngryBirdsHappyPlanet.
An examples of possible interventions that members of the public can do is to conserve water, ride public transportation and recycle. People can share tips and their plans on how to make the world a happy and sustainable place every day.
Red's Responsibilities
As U.N.'s new ambassador, Red will go on a virtual world tour starting on Monday. Red will particularly emphasize what people could do as their climate action. The animated ambassador will go to Paris and commence the tour in New York.
"Angry Birds" movie voice actors Jason Sudeikis, Josh Gad and Maya Rudolph were present at the launch. They, together with producer John Cohen, presented campaign materials to hundreds of student attendees to encourage support.
