Snapchat released a new geolens on Thursday that is arguably one of the darkest ones in the best way possible. In celebration of the upcoming release of Batman v Superman: Dawn of Justice, the popular photo and video app now lets its users transform into the Dark Knight himself.
And we aren't talking about simply putting on the Batman mask when it comes to this filter. The geolens is Hollywood movie quality, complete with special effects that will make you feel like you are as hardcore as the pointy-eared vigilante himself.
Once users tap on the filter, they are asked to raise their eyebrows and immediately will be wearing the iconic black costume. Back away from the phone a bit, and users will be able to see the bat symbol across their chest, giving the illusion that they have taken on the character from head to toe. The only part of the user's body that will exposed is their eyes and mouth, making pretty much everyone look just like the superhero.
But we are so impressed with the filter simply for the fact that there is just so much going on. As the user raises their eyebrows, a batarang comes crashing against the screen, giving the illusion that it shattered the glass. There are also flashes of lightning and rain pouring down, casting a stormy scene.
New @Snapchat Batman lens! pic.twitter.com/3BAPNZxSVK
— Lauren Ashley (@LA_Keating) March 17, 2016
Along the top of the filter runs a Batman v Superman: Dawn of Justice text banner — in case you forget what is being promoted here — complete with a red bat symbol at the bottom.
Since users get to turn into Batman today, we too can only hope that tomorrow we get to take on the role of Superman. If Snapchat does release a Superman filter, we wonder if it will be as good at being able to bring the wrath of the Caped Crusader to our friends.
Snapchat geofilters are lens overlays that are specific to special locations that change from place to place, but are generally launched in the big cities around the world. The company announced last month that it will now let users make their own customized geofilters, starting at $5. Users can now design their own filter and send it to the new online Snapchat portal, where it can be used in areas of a maximum of 5 million square feet and stay live for anywhere from one hour to 30 days.
This is not the first time a movie studio used Snapchat as a platform for advertising. There have been lenses released to promote movies like Ted 2, Kung Fu Panda 3 and Zootopia.
Check out the Batman Snapchat geolens for yourself on the free app for iOS and Android, and make sure to head to theaters on March 25 to see Batman v Superman: Dawn of Justice.
Source: Sam Sheffer | Twitter
