Tom Clancy's The Division became the industry's fastest selling new IP for having generated global revenues amounting to $330 million in its first five days out, developer Ubisoft boasted in a blog post.
The Division came out of the gates breaking records. On its first day out, it sold more in the first 24 hours on the market than any game in the game maker's history.
The game's historic rise to the top of the charts and into the books is "a tremendous achievement" for a new franchise, stated Yves Guillemot, CEO and co-founder of Ubisoft.
"The Division is the latest example yet of our unique ability to deliver immersive gaming playgrounds that keep players engaged, and that they eagerly share with their friends and community," he says. Adding how proud he is of its teams, and that he is thankful for the support and feedback of the fans.
After its release on March 8, the game went into the weekend strong and attracted a peak of 1.2 million concurrent users. Gamers across all supported platforms combined for more than 100 million hours of gameplay during The Division's first week.
Love them or loathe them, Ubisoft now claims that it owns three of the top four brand new IPs in all of video game land. Those in Ubisoft's camp include Watch Dogs, Assassin's Creed and The Division.
Also in that top for of best selling new IPs is Activision's Destiny, which Ubisoft bested when it released Watch Dogs.
It is not just the whopping sales that's keeping the title's esteemed status. More importantly, The Division was able to get the players engaged, and Ubisoft was able to respond accordingly, thanks to its online infrastructure and services, says Stephanie Perotti, vice president of online services.
"We are delivering an online experience that's on par with the best in the industry, and that matches the quality and connectivity demanded by The Division and its players," she said.
Tom Clancy's The Division is available now on PC, Xbox One and PlayStation 4. Ubisoft plans to sustain engagement with the game high in the next few months by releasing free updates, before putting up tolls on the content during the summer.
