Smart clothing is still in its early stage but there is a future according to luxury fashion label Ralph Lauren. Smart apparel will soon be available to everyone as soon as testing is over.
The smart clothing collection will be showcased at the upcoming US Open. Some players during opening day will each wear a smart shirt. The Polo Tech shirt is the latest product from Ralph Lauren that features biometrics and sensors embedded that can read physiological and biological information.
The smart polo shirt is revolutionary as it aims to improve personal fitness and general wellness. It acts like a second skin so it is still comfortable to the wearer.
Ralph Lauren is this year's official outfit sponsor at the US Tennis Association tournament. Some players will be seen wearing Polo Tech Shirts during official tennis matches. For one, there's Marcos Giron who will wear the Polo Tech Shirt during his practices and games at the Billie Jean National Tennis Center.
Marcos Giron is currently the top singles player in the Intercollegiate Tennis Association. The young tennis champion will be competing his first ever Grand Slam game and he will track his biometrics with the Polo Tech Shirt during practices. Giron will then make real time adjustments based on the data and information sent to his smartphone via an app to enhance his breathing, form, and overall play.
"Ralph Lauren continues to be at the cutting edge of fashion and culture," Senior Vice President of Advertising, Marketing and Public Relations said David Lauren said.
The brand aims to be ahead not only in fashion but also in clothing technology, as well as, in promoting a healthy and active lifestyle.
The Polo Tech Shirt is expected to change how players compete and train according to US Open Tournament Director David Brewer. It was created with proprietary technology from OMsignal, a Canada based company.
The OMsignal team features experts in sports medicine, engineering, and neuroscience. Its technology is used in the shirt, with the shirt functioning as the actual sensor. Data gathered by the shirt are then sent to the user via an app on his smartphone, tablet, or computer.
