Amazon is ready to take on Google in one of the search company's largest-grossing business endeavors: Internet advertising.
The online retailer appears to be developing a similar program that will bring targeted ads to its interface based on personal preferences it has discerned from its users' information.
The move should have Google squirming somewhat as online advertising has been the means by which Google came to stardom -- it used the information it gathered from users to allow companies to promote and advertise directly to specific users.
Based on sources familiar with the company, one report suggests that Amazon believes it can compete with Google for Internet advertising. It hopes to test the new platform when it is ready later this year.
It would bring competition to the sector where Google has been dominating for years, with over 30 percent of the global market, eMarketer reports. The search company brings in around $50 billion from advertising annually, compared with about $1 billion dollars Amazon says it hopes to earn this year.
While Amazon has not officially commented on the development, it appears the company will have a way for companies to buy bulk advertising, which could help them enter the market with an option that may be better than Google.
Online advertising has skyrocketed over the past few years, with more and more companies understanding the importance of the Internet for how they do business.
The announcement comes as Google continues to roll out new ideas and gain traction in a number of sectors. This month, Google added multilingual search means for its Google Search app, Tech Times reports.
That means the app will allow users to use any language of their choosing without being forced to change settings on their devices after the initial setup. "For many people out there, speaking just one language isn't enough. More than half the world's population speaks two or more languages," Android software engineer David Eustis wrote in a blog post. "And now Google can keep up."
It will also mean new avenues for ad generation and with the multilingual search in effect, companies may see it as an opportunity to hit more users in multiple languages.
