Spotify packs up the physical data centers that let users listen to music on the streaming app and moves it to the cloud – a Googley cloud, to be exact.
Former VMware CEO and VP of Google's cloud businesses Diane Greene, who got instated back in November in the company, and her team must be having a whale of a time to land one of the most popular music streaming apps today, beating the likes of Amazon Web Services and Microsoft's Azure Cloud Services.
To continue delivering seamless service to music listeners, Spotify has been buying and leasing data centers for many years now. This move is to take another step toward that direction, bringing music to users more efficiently. With that said, it's also to keep up with the increasing demands in the industry.
Of course, Spotify had a slew of choices to choose from, not to mention that Microsoft recently cut down the price of Azure to compete with other platforms. In the end, the company had chosen Google because of how the Mountain View-based firm runs things.
"What really tipped the scales towards Google for us, however, has been our experience with Google's data platform and tools. Good infrastructure isn't just about keeping things up and running, it's about making all of our teams more efficient and more effective, and Google's data stack does that for us in spades," Nicholas Harteau, VP of engineering and infrastructure at Spotify, says, noting that BigQuery is "nearly magical."
Needless to say, the migration to the cloud will take some time. Spotify carries the process out via a services and data track, according to a blog post of Google Cloud's lead sales engineer Guillaume Leygues.
Google has a tall Spotify order to fill: over 2 billion playlists and a search engine that must run 24/7. Nevertheless, this development indicates how the Google Cloud is appealing to big-name technology companies.
Despite some Spotify hacks from time to time, the company seems like it will continue to grow for a long time, especially with Google's hand in the mix.
