The problem with region-specific auto shows is that, if car enthusiasts can't make it out to the particular area, they tend to miss out on the experience of seeing the latest models and innovations that the automotive industry has to offer — save for some websites' photos and short videos.
Well, one company has seemingly solved that dilemma, delivering immersive 360-degree views of the newest vehicles being showcased at the Chicago Auto Show, which started Feb. 13 and ends this Sunday (Feb. 21).
360 Revo, a cyber marketing company based in Inverness, Ill., has been pounding social media avenues with 360-degree immersive experiences of highlighted new vehicles, such as the Jaguar F Pace, Lincoln Continental, Mercedes-Benz E Class and Lamborghini Huracan, just to name a few.
"Our revolutionary 'spin' technique allows us to capture the aesthetics of your products and highlight its selling points in crisp, high definition," the company boasts on its website.
Clicking on one of the 360 Spin links immediately puts users in the cabin of some of the aforementioned vehicles — and others — in such a startling and vivid fashion that it almost feels like you could reach out and stick the key in the ignition to rev up the car's engine.
The 360 Revo immersive tours give users the ability to turn the gyroscope on or off, while being able to also navigate up, down, right and left, while zooming in or out. There's also a neat clockwise-pointing tool that, upon a single touch, begins to slowly pan around the vehicle a full 360 degrees, even showing the background of the Chicago Auto Show's massive setup.
Check out this 360-degree experience of the new, ultra-luxurious Lincoln Continental.
This is such an effective way of viewing new vehicles that other prominent auto shows, such as the Frankfurt Motor Show, North American International Auto Show (Naias), or Detroit Auto Show, and the New York International Auto Show should all consider using this 360-degree spin tool to pull in fans who simply can't get on an airplane to see the show in person.
By all means, this seems to be the next-best thing.
