Nike's sub-company Nike Vision, which produces prescription eyewear and sunglasses, will release a new line of sunglasses aimed at runners this spring.
The new lineup will feature five new models, including the more expensive Nike Vaporwing Elite "smart glasses" that have a $395 price tag.
But don't expect the "smart" sunglasses to feature electronics that will help track a run.
Instead, Nike Vision partnered with the lens company Zeiss Optics to create glasses that are designed to conform to the shape of the user's face and include a combined lens, along with openings and frame channels to wick away sweat to help reduce fogging.
The Vaporwing Elite uses "vision technology" that features fancy optics that allows the runner to focus on a moving target and accurately identify objects and measure the distance in front of them. This can be useful for long-distance runners who like to keep their eyes on a landmark with the goal of making it there at the fastest speed before slowing down the pace.
They are lightweight and made for serious runners, but include a sporty and sleek fashionable look for everyday wear when out and about being active. The Nike Vaporwing Elite glasses will come in three color options: matte black frame with speed tint red-flash lens, matte white frame with speed tint silver- to gold-flash lens and matte obsidian frame with standard speed-tint lens.
Nike Vision's new spring running line includes the Nike Vaporwing Elite for $395, the Nike Vaporwing for $395, and the Nike Tailwind, the Nike Tailwind Swift and the Nike Bandit, which all run from $145 to $165.
The Nike Tailwind and Bandit will be avialble in RX through Nike Vision Rx program.
The spring line of glasses will be released on April 1.
Source: CNET
