Sony says it has sold over 10 million PlayStation 4 consoles since the gaming device was launched just nine months ago.
The sales figure was announced at the GamesCom 2014 press conference. The news puts Sony's gaming console well ahead of Microsoft's Xbox One.
"PS4 is the number one next-generation console in the world," said Shawn Layden, president of SCEA, which posted a report about the conference.
Selling 10 million consoles is a big jump from the last time Sony announced sales of the PlayStation 4. Back in April, the company announced the console had sold 7 million units. At the time, Microsoft revealed it had sold 5 million Xbox One consoles.
Despite this, users may well be buying PS4 for different reasons than they're buying Xbox One. The PS4 was launched with gamers in mind, while the Xbox One is oriented a little more toward family entertainment, as it lets users access movies on demand and Skype.
Sony is also announcing PlayStation Now will arrive in a beta version in the UK at some point in 2015. While the gaming streaming service has been available in the U.S., the company has been quiet about when it would be available in the UK.
"We've always said that we won't introduce PlayStation Now in Europe until it can offer PlayStation quality," said Sony reps at the conference, noting that unstable Internet connections have been a main reason the service has not been launched in Europe.
Sony also has plans to update its PlayStation Now offerings and offer more features. Examples of these features are the ability to upload game footage straight to YouTube, as well as "Share Play," which allows users to invite friends to play a game even if they do not own it.
Sony added it would be releasing a number of new games, including Grand Theft Auto V, Little Big Planet 3 and DriveClub.
Lastly, the company announced the official release date for the smaller-sized PlayStation TV console, which will be available in the UK and Europe starting Nov. 14.
While the battle between Sony and Microsoft continues on, Sony has established a clear lead in gaming console sales, with this trend expected to continue for the foreseeable future. Microsoft has not announced sales since it announced that it had sold 5 million consoles in April.
