A few weeks ago, Verizon released an ad explaining why it is the better mobile network in the United States. It used a series of colored balls in the ad, which has backfired, especially now that T-Mobile is getting a ride out of it.
T-Mobile's own ad, designed to show what is wrong with Verizon's information, is surprising and very effective. T-Mobile basically uses the same ad as Verizon but decides to place a series of pop-ups throughout the video to highlight what it believes to be unfair and misleading to consumers.
The pop-ups also called out Verizon data tests that are up to 12 months old, which means they might not be accurate enough to warrant sharing with the public.
But that's not all T-Mobile has been doing. The company is introducing something it calls the #BallBusterChallenge, and it is designed to show off the T-Mobile network while also undermining Verizon.
With this new challenge, T-Mobile is hoping consumers will learn more about the network. The Un-carrier invites all, especially Verizon customers, to take the challenge and see T-Mobile's network performance side by side with that of Verizon.
The #BallBusterChallenge will go into effect on Jan. 26 in Seattle, and then into other cities until the week of Feb. 1. For those who are interested in attending one of these challenges to see if T-Mobile can really bust Verizon's balls, the Un-carrier said that it will be tweeting out the locations where the challenge will be held, along with other details.
T-Mobile says folks who take part in the challenge can win $100, and Verizon customers age 18 and over can attend with their Verizon phone and do battle with a T-Mobile phone to see which network is best.
We understand that there will be three categories: voice calls, texts and data speeds. Should either network experience a dropped call, slow data, or failed text delivery, that will amount to a loss. Now here's the thing, to win, a network must take two out of three rounds.
Should Verizon turn out to be the winner, the consumer will get a $100 Visa Prepaid Card courtesy of T-Mobile. Should the Verizon network manage to lose, the customer must pose for a photo with a network sign of shame.
