It's only a matter of time before BlackBerry closes up shop but not anytime soon as CEO John Chen is positive about the future of the Canadian smartphone pioneer.
The company is in the process of reconstruction and looks like it will be over as BlackBerry heeds a new direction. This is according to an internal memo sent out by BlackBerry CEO himself.
"We have completed the restructuring notification process, and the workforce reduction that began three years ago is now behind us. More importantly, barring any unexpected downturns in the market, we will be adding headcount in certain areas such as product development, sales and customer service, beginning in modest numbers," writes John Chen.
BlackBerry, formerly known as RIM, has been experiencing many lows the past years. Sales are not doing great and employment force has been cut down to about 40 percent. No thanks to competitors like Samsung and Apple, who are the top two movers within the mobile industry.
BlackBerry may be a pioneer but it certainly is not contributing something new to the market now. John Chen took over as the new CEO eight months ago, hoping he can turn around the company.
The CEO laid off staff, some properties, and non-core assets. He focused on enterprise software and mobile security as BlackBerry's specialties. With the right management and focus, BlackBerry is expected to be successful once again.
In fact, BlackBerry has plans to buy a German company called Securesmart. This company is into mobile security. This particular move proves BlackBerry is still financially stable and is serious with refocusing on security.
BlackBerry Chen has also requested employees to be focused on the changes and upgrades currently being made. More new smartphones will still be introduced like the BlackBerry Passport which is expected to roll out before the year ends.
The changes may be difficult but they are necessary to improve and be competitive in the mobile industry.
BlackBerry CEO Chen is popular for having helped Sybase Inc. in the late 90s. He helped the software maker by turning it around and he is also confident about BlackBerry. Chen has hired several Sybase employees to help him now at BlackBerry.
