OEMs will always place their devices above those of the competition, and BlackBerry does just that in its latest blog entry, where it compares the Priv with rival handsets.
The Canadian smartphone manufacturer, although famed for the legendary security of its gadgets, shows that it knows a thing or two about displays too. In the blog post, BlackBerry pits the screen of its own Priv device against the displays of premium flagships from OnePlus, HTC, Motorola, Nokia and Sony.
Also, BlackBerry compares its latest handset with Apple's premium lineup, the iPhone 6s and iPhone 6s Plus.
One place where BlackBerry leads is in the power-by-numbers game: it has a superior resolution to all the devices it compared to, and with 3,686,400 pixels, it is not surprising. It also scored the largest concentration of pixels per inch, 540 to be precise.
The closest competitor was the HTC One M9, with 441 ppi. Next in line were the Nokia Lumia 930 with 440 ppi, OnePlus 2 and iPhone 6s Plus with 401 ppi and Motorola Moto G and iPhone 6s with 326 ppi. The last handset that BlackBerry used for comparison was the Sony Z5 Compact, with 323 ppi.
What the Canadian OEM forgets to mention is that the rival phones exemplified are not the cream of the crop in terms of display quality. The real rivals for Priv's exquisite display are the Galaxy S6 Edge, which sports an intimidating 577 ppi on a 5.1-inch display, and the G4 from LG which packs a sleek 538 ppi screen.
Leaving aside the biased way in which BlackBerry assembled the comparison, it stays true that the Priv's display is something to look up to.
Reviews commended its vivid colors that stay true without sliding into oversaturation and the fact that the color tint is nearly impossible to spot. The way it behaves in broad outdoorsy daylight is another plus for Priv's screen. Its AMOLED technology contributes to the crisp and accurate way in which images are displayed.
"The bright, crisp, 2,560 × 1,440-pixel OLED display competes with Samsung, Apple or LG's displays," Joanna Stern, columnist for Wall Street Journal, noted.
Until BlackBerry musters the courage to compare itself to its equals, we will keep you posted about who has the leg up in the race for the best display.