Around 500 million Twitter users with accounts don't log on to the site/app to check up on what's trending in the world, and the social media company has decided to finally utilize this fact to its most beneficial degree: after a year since it announced plans to do so, Twitter will monetize logged-out accounts with promoted tweets in the U.S. starting on Dec. 10.
Twitter's branded tweets will encompass everything from video to text content, and will utilize its already-implemented algorithms and measurement tools for promoted content from desktop-only accounts, all in an attempt to garner clicks and/or views.
"By letting marketers scale their campaigns and tap into the total Twitter audience, they will be able to speak to more people in new places using the same targeting, ad creative, and measurement tools," explained an official statement posted to the company's blog, which highlighted the appeal and marketing optimization for using logged-out accounts for promoted tweets. "Marketers can now maximize the opportunities they have to connect with that audience."
We've launched a test that enables select advertisers to extend their marketing campaigns to our logged-out audience https://t.co/YxdlubEArr
— Twitter Advertising (@TwitterAds) December 10, 2015
While the social media company's new program will be launched today in the U.S., the UK, Japan and Australia, a slow rollout is expected for other regions, and will most likely eventually happen sometime within the next year.
Via: Tech Crunch
