LinkedIn, the professional networking platform, showcased three mobile apps during its press event in San Francisco earlier this week. It showcased the refreshed LinkedIn app for iPad, introduced the Intro email app for iPhones and iPads, and announced the integration of the Pulse news aggregator feature into its mobile app.
During the LinkedIn event, the company shared that its users are shifting to the mobile platform. For the third quarter of the year, unique visitors using mobile devices accounted for 38 percent of its visitors. In some markets, more than 50 percent of LinkedIn users have switched to mobile. The company also pointed out that those who access LinkedIn on mobile devices are 2.5 times more active than those browsing through desktop.
The LinkedIn Intro is an email product that allows users to tap LinkedIn resources so their email accounts will be more functional. When receiving emails, the Intro will let users know who is emailing them using a descriptive snippet and an even richer, interactive experience when replying to emails.
The app is already available for download from the LinkedIn website and is expected to hit the Apple App Store in the near future.
LinkedIn has also reinvented its app for the iPad. The company has overhauled the mobile app to give it a complete redesign and a more personalized experience. The designers added the Influence and Channels content as well as the ability to search for Jobs.
The purchase of the news reader and aggregator Pulse back in April for $90 million also bears fruit for the company with the integration of Pulse to its mobile platform. It is seen by the company as its content brand where it will push news articles and stories by influences.The refreshed Pulse is not yet available on the App Store but will be available soon.
"We believe LinkedIn can power every professional moment you have, whether it is on the road, in the office and everywhere in between. We want to help you make the these moments matter, productive, and seamless," said LinkedIn Senior Vice President for Products and User Experience, Deep Nishar in a blog post.
"The mobile landscape changes and evolves at a remarkable speed. Resting on our laurels is not an option. Our teams work hard to remain vigilant, nimble and adaptable," Nishar said.
