TAG Heuer apparently saw high demand for its first Android Wear smartwatch and has to ramp up production in order to keep up.
The luxury watchmaker released the TAG Heuer Connected Android Wear-powered smartwatch back in November, at a whopping price tag of $1,500. While you may think that not many people would spend that much on a smartwatch, it seems that the gadget is quite a hit.
That high price tag is apparently not a deal breaker at all, and TAG Heuer is in fact struggling to keep up with the high demand for its Connected wearable, according to a new report.
More specifically, Bloomberg reveals that retailers and subsidiaries ordered roughly 100,000 Tag Heuer smartwatch units since launch, prompting the watchmaker to boost production levels to 2,000 units per week.
Moreover, TAG Heuer reportedly put a temporary halt on sales in the meantime, as it struggles to catch up with demand. According to the report, only physical retail stores can get their hands on the TAG Heuer connected for now.
As a reminder, the Android Wear-powered TAG Heuer Connected is a sleek smartwatch with a round display, closely resembling a classic TAG Heuer watch. The gadget is slim and lightweight, made of titanium, and its touch screen is covered in sapphire crystal for a more luxurious touch.
The TAG Heuer Connected further comes with Intel inside, 4 GB of storage, Google's Android Wear platform for wearable technology, Wi-Fi and Bluetooth connectivity, and a microphone ready to take voice commands. The smartwatch can also track the wearer's steps, but it doesn't have a heart rate sensor. GPS is out of the mix as well.
Its stylish design is its main selling point, however, attracting plenty of interested customers despite the hefty $1,500 price tag. With such high demand, TAG Heuer is apparently planning to take things to the next level and expand its offering.
"Considering the success of this single and unique watch, we will develop a collection made out of different varieties, executions and materials at the end of next year or beginning of 2017," the watchmaker told Bloomberg.
It remains to be seen how the future collection will work out, but it's safe to assume that steep prices are in tow.
