Apps from Google Play are now available at a much lower price in 17 countries.
Google announced that it has reduced the minimum price of apps in order to provide developers with increased flexibility and to meet the unique challenges and opportunities found in every market. At present, Google Play is available in over 190 countries and consumers' purchasing behavior is unique in every market.
The company said that they have adapted Google Play pricing options in a way that would make it more suitable to the local consumers, while also providing more accessibility to its content.
Following a successful pilot launch in India earlier this year, the new pricing options will take effect in countries such as Turkey, Indonesia, Vietnam, Russia and Brazil. Google believes that slashing off the prices to make paid apps cheaper would make the content look more appealing to consumers, eventually bringing higher revenue and return for the developers.
"We've worked to adapt Google Play pricing options to better suit local consumers and make content more accessible," said Google.
Here is the list of 17 countries with the corresponding new minimum prices.
1. Brazil - R$0.99 (was R$2.00)
2. Chile - CLP $200.00 (was CLP $500.00)
3. Colombia - COP$ 800.00 (was COP$ 2000.00)
4. Peru - S/. 0.99 (was S/. 3.00)
5. Hungary - Ft 125.00 (was Ft 225.00)
6. Poland - zł1.79 (was zł2.99)
7. Turkey - ₺0.59 (was ₺2.00)
8. Russia - pyб 15.00 (was pyб 30.00)
9. Ukraine - ₴5.00 (was ₴8.00)
10. South Africa - R3.99 (was R10.00)
11. Indonesia - Rp 3,000.00 (was Rp 12,000.00)
12. Malaysia - RM 1.00 (was RM 3.50)
13. Philippines - ₱15.00 (was ₱43.00)
14. Thailand - ฿10.00 (was ฿32.00)
15. Vietnam - ₫6,000 (was ₫21,000.00)
16. Mexico - MXN$ 5.00 (was MXN$ 9.90)
17. Saudi Arabia - ﷼0.99 (was 4.00 ﷼)
Back in October, we reported that Google has doubled its top price limit for Play Store apps in the U.S. and made it reach a whopping price of $400. The company also updated the Play Store's developer support page to display the new changes. Apart from the U.S., it that top price spike was implemented in almost all markets.
