Yahoo wants its own YouTube, and it is willing to do whatever it takes to get there. The company recently acquired RayV, which is a video streaming platform. This platform specializes in broadcasting high-quality streams to a large amount of people, and now Yahoo will incorporate the technology into its own video streaming platform.
Yahoo is a company that has not shied away from its intentions of competing directly with YouTube. The company once attempted to acquire DailyMotion, however, the French government didn't allow the deal to go through. Yahoo also tried to acquire Hulu, but failed in the process, so the only logical thing to do next, is to go about doing the job alone.
This is likely one of the main reasons for the RayV buyout, and we are excited to see how Yahoo implements the technology.
"We are excited to announce we are joining Yahoo's Cloud Platforms and Services Team!
Our team began the RayV journey with the goal of building a revolutionary video distribution platform that would provide a better video experience for viewers over the internet, while easing the distribution process for content creators. Over the last eight years, we have done just that," according to the RayV team.
The big question is, however, is whether or not Yahoo is capable of competing with YouTube. The company should bear in mind that YouTube didn't become popular overnight and that it needs to give content creators a real reason why they should consider using Yahoo's own video platform.
Already, we've heard rumors that Yahoo is attempting to court some YouTube partners to create content for its network. The plan is to give content creators the ability to make more money than they do on YouTube. At the moment, Google takes a 45 percent cut from content creator profits, and that has never gone down well.
If there should come a day when content creators are no longer complaining, then it would likely mean they have signed a deal with Yahoo, and this could put Google in a tight spot.
Should the search company be worried?
Probably not yet, but if Yahoo does manage to create its own video platform with several popular YouTube content creators onboard, Google would have reasons to be concerned.
Yahoo News and Yahoo homepage are quite popular, and we believe the company would use it to feature some of the popular videos from its platform. This would no doubt boost views, but also ad revenues for content creators.
Such a move could boost interest in Yahoo's video platform and could even have some content creators making a complete move over.
Challenging YouTube won't be easy, but nothing is impossible. If Yahoo is smart on how it goes about this task, we could one-day witness the rise of a well needed YouTube alternative that is worth using.
