Arava Venkata Kesava Sai Kumar, known as Sai Kumar Arava, specializes in combining AI, machine learning, and data to glean insights into consumer behavior. Currently, both B2B and B2C businesses often struggle to identify the ideal audience for campaigns, especially for personalization and recommendations. Out of billions of potential customers, they want to target the right people to align with each campaign. Sai asks the question, "Why do this randomly when they can tap into data and sophisticated machine learning models?"