After introducing earlier this year its double-sided displays in Korea, LG went a step further when it demoed its new lineup of displays at the IFA 2015.
At the event, LG showcased a wallpaper TV, a waved 4K TV and a double-sided TV. While all three models have their own unique features, it was the double-sided TV that really caught the crowd's attention.
The new double-sided TV measures a massive 111 inches although a closer look would reveal that it is actually made of three 65-inch Ultra HD OLED displays. The display, which is also called Vertically Tiling Display, resembles a room divider that has two folds. As the name implies, both of its sides are viewable and such viewing can be done simultaneously.
Dr. Ching W. Tang, a professor at the Hong Kong University of Science and Technology and at the University of Rochester in New York, said that OLED TVs are capable of delivering a clearer, crisper and cheaper display compared to anything else that is available in the market today.
"Without backlight and other auxiliary layers, the OLED display is fundamentally less complicated compared to LCD, and in time less costly to manufacture," said Tang, who is also known as The Father of OLED technology. "I have no doubt, given its advanced features and superior performance - foldable, wearable, flexible and transparent, OLED is the display technology for the next generation."
OLED technology is already found in most of LG's curved TVs. One notable model is the 77EG9900, which has the capacity to change from having a curved shape into becoming flat using a remote control. The same technology is also found in the company's smartwatch lineup and in the LG G Flex 2 handset.
The wallpaper TV has a flexible display that is attached to the wall using a magnetic backing. It measures only 1mm thick. For those who think that a 111-inch display is just too much to handle, the company also made a smaller double-sided version that measures at only 55-inches.
KJ Kim, VP of OLED Sales/Marketing Division at LG Display explained how the technology can benefit any type of industry.
"We don't want to limit the display for each industry. It can be used as a signage product, a video wall, or a show window. There are many, many areas for application."
LG is yet to announce other details, such as possible price points and target launch date of the new displays. While a release in the future is absolutely imminent, the company will continue to work on perfecting OLED displays.
