Car maker Volvo has created a bike cycling safety spray that could help save lives and limbs as the product makes bikes much more visible during nighttime rides.
Dubbed LifePaint, the reflective spray paint, which isn't noticeable during daylight hours, shines bright when hit by a car headlight and illuminates a bike and its rider to help prevent riders from getting hit by vehicles.
Advertising firm GreyLondon, which boasts Volvo as a client, helped develop the safety spray.
"The spray is completely invisible," said Hollie Newton, Grey London's creative director.
According to one report, nearly 19,000 bike riders are hurt or killed in UK road incidents.
The spray can be applied to a bike, a rider's helmet, and clothing as well as other items that may need to be illuminated during evening hour recreation, such as canine collars and leashes, runners shoes, backpacks and strollers.
