Samsung, a key player in consumer electronics, has introduced its cutting-edge Transparent MICRO LED display at CES 2024, setting the stage for a transformative viewing experience that blurs the boundary between content and reality.

"Combining superior craftsmanship with six years of tireless research and development, this new modular MICRO LED wowed attendees with its futuristic design. The Transparent MICRO LED's crystal-clear, glass-like display has revolutionized the viewing experience and attracted the attention of global consumers," Samsung said in a press release.

Transparent MICRO LED Display of Samsung

The Transparent MICRO LED display, born from six years of meticulous research and development, boasts a futuristic modular design that captivated audiences with its crystal-clear, glass-like appearance.

Samsung hopes that the transparent quality of the MICRO LED display will represent a pivotal step in the evolution of viewing experiences. By seamlessly integrating content with the surrounding environment, Samsung aims to redefine the conventional understanding of display technology.

According to the company's report, the unveiling at the recent Samsung First Look 2024 event generated considerable excitement and drew global attention to the company's strides in enhancing the visual landscape.

Read Also: Samsung Teases "In&Out Flip" and Folding OLED Displays Ahead CES 2024

Samsung's AI Vision

In tandem with this revelation, Samsung also shared its vision for harnessing artificial intelligence (AI) technology to facilitate more intuitive and convenient interactions with devices at CES 2024.

Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of Samsung's Device eXperience (DX) Division, emphasized the role of AI in enhancing daily life experiences while ensuring it operates seamlessly in the background.

Han outlined the strategy of incorporating AI to enhance connected experiences, focusing on simplicity and utility. Throughout the CES press conference, Samsung showcased various products and services, exemplifying the integration of AI to improve user experiences.

"With the emergence of artificial intelligence, smarter, better experiences will redefine how we live," Han said. "Samsung's broad portfolio of powerful devices, along with the pursuit of open collaboration, will help bring AI and hyper-connectivity to all."

Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, delved into the impact of AI on Visual Display products and Digital Appliances. The Samsung Neo QLED 8K QN900D, equipped with the NQ8 AI Gen 3 processor, is notable among these products.

This processor, featuring an eight times greater AI neural network and a two times faster NPU than its predecessor, facilitates automatic upscaling of low-resolution content to deliver an impressive 8K viewing experience. 

The AI Motion Enhancer Pro sharpens fast-moving images, and the Active Voice Amplifier Pro optimizes the TV listening experience by analyzing voice and background noise.

Samsung further expanded its CES showcase by introducing The Premiere 8K, a projector boasting a 150-inch display and the world's first wireless 8K transmission for a projector. According to the company, this innovation brings a cinema-like viewing experience directly to users' homes.

Samsung also presented the Music Frame, a customizable speaker integrated into users' homes. With Q-Symphony, the Music Frame syncs with Samsung TVs and soundbars, delivering enriched bass and surround sound through dual built-in woofers.

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