After years of seeing other browsers improve privacy features, Google is now offering a native Chrome feature to block cookies from being accessed by third-party clients. With this feature, it will essentially help block the trackers from knowing a person's activity online, with the Cookies notorious for exposing various information to clients, especially with advertisements.
Google Chrome to Block Cookies, Trackers for All
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In a new blog post by Google's Vice President of the Privacy Sandbox, Anthony Chavez, Chrome is now blocking cookies from all websites, with the browser amping up its security features for all. However, it is in the process of testing these new features applied to Chrome, centering on the feature called Tracking Protection, restricting all website access to one's cookies.
As Chavez explained, this new feature is part of the company's Privacy Sandbox initiative that aims to offer another layer of protection for all access to the internet.
The goal is to keep third-party clients from accessing one's stored cookies, restricting all forms of their acquisition of one's data for various purposes, especially with ads.
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Chrome's Cookie Block is Limited, But Why?
Trackers are getting a new form of restriction from Google's Chrome browser, but this feature will roll out to only 1 percent of global users come January 4, 2024. And while its initial availability is small, Google claims that it is towards a bigger initiative by the company, looking to phase out third-party cookies in Chrome come the second half of 2024.
Initially, this phase out was planned for 2023, but the company later pushed back to blocking the cookies and trackers come next year.
Google Chrome and Privacy Features
A previous revelation of Google made a promise to the world, and it is centered on its commitment to safer browsing via its Chrome platform, offering weekly updates for all. This started with Google's release of Chrome version 116, and the company looks to bring weekly Stable channel updates for all, offering security patches that will address discovered problems.
One of the most awaited features for Chrome was also introduced in the Privacy Sandbox update in version 114, and it helps give users control over the information taken by a webpage that brings personalized ads.
Back in 2021, Google promised that it would remove third-party cookies that need to be stored on one's PC, and this feature was claimed to be coming by 2023.
For many years, the world was presented with Cookies that have been invasive and annoying, with many sites asking for the need to accept them before visiting. However, that is now changing with Chrome, a feature widely awaited by the world, with a caveat that it is only rolling out for 1 percent of users in the present, soon to expand says Google.
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