Amazon Prime membership hike is now happening. And the first consumers to be affected by this sudden subscription price change are Canadians. 

Amazon Prime Membership Price Hike To Affect Canadian Subscribers—But, Will Enhance the Service
(Photo : Photo by David Ryder/Getty Images)
SEATTLE, WA - JUNE 16: An Amazon logo is seen inside the Amazon corporate headquarters on June 16, 2017 in Seattle, Washington. Amazon announced that it will buy Whole Foods Market, Inc. for over $13 billion.

As of the moment, the e-commerce giant's subscription service is one of its most in-demand products across the globe. Prime members can take advantage of various perks. 

These include free shipment on all ordered items, free Prime Video streaming, and other kinds of freebies. But, Canadian subscribers now need to pay extra just to have these perks. 

Amazon Prime Membership Price Hike

According to CTV News' latest report, the Amazon Prime membership price hike is expected to begin in Canada around May. But, the exact date is not yet confirmed. 

Amazon Prime Membership Price Hike To Affect Canadian Subscribers—But, Will Enhance the Service
(Photo : Photo by DENIS CHARLET/AFP via Getty Images)
In this photograph taken on November 18, 2020 in Lille, a person poses with a smartphone showing an Amazon logo, in front of a computer screen displaying the home page of Amazon France sales website. - Elected officials and associations calling for a boycott, small shopkeepers denouncing unfair competition.

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Once the price change is rolled out, members' monthly fees will be increased from $2 up to $9.99. On the other hand, the annual fee will experience a drastic increase. 

Right now, Amazon Prime members are paying $20 every year. But, with the price hike arriving, they will soon be required to settle for $99 per year. 

However, Amazon explained why it suddenly decided to conduct a massive Prime membership price hike. The giant e-commerce company said that it would invest more in the Prime subscription service to enhance the offered perks. 

Amazon said that the extra generated revenue from the price increase would allow it to integrate a wider product selection. As of the moment, the e-commerce giant is still enhancing its Prime service. 

Recently, the company included e-books, music, and gaming options in its subscription service. Now, more perks are expected to arrive as the retail company further invests in its Prime service.  

What Can Amazon Prime Members Do?

Since Amazon has already confirmed the upcoming price hike, the best thing you can do as a Prime member is to take advantage of all the perks offered by the subscription platform. 

CNBC provided various benefits that the Prime service offers. These include Amazon Photos, Prime Music, Prime Reading, Whole Foods Discounts, as well as a Free Try-On Period for Clothes. 

If you want to see more details about these perks, you can visit this link

Recently, the Amazon PS5 Digital Edition restock recently happened on Mar. 29. 

On the other hand, the Amazon employee chat app is now banning more words, such as "restroom." 

For more news updates about Amazon and other e-commerce giants, always keep your tabs open here at TechTimes.  

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Written by: Griffin Davis

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